Photographers Give Medelita Lab Coats an Excellent Rating
Released
on: May 19, 2009, 7:23 am
Author: Medelita
Industry: Apparel
& Fashion
Innovative
medical apparel company produces high performance lab coats that
are also highly photogenic
SAN
CLEMENTE, Calif., May 18, 2009 -- Medelita™, maker of breakthrough
medical apparel for female clinicians, has developed high performance
women’s lab coats that are flattering to the female figure
and in photographs. In addition to standing up to the daily rigors
faced by healthcare professionals – long hours, fluorescent
lighting, blood and fluid stains – the Medelita lab coat
looks great when worn for headshot photos, graduation ceremonies
and staff portraits, all of which warrant a polished, just-pressed
appearance.
“In
designing the Medelita lab coat, we put all of our energies into
the fit and the fabrics’ performance – we were not
trying to win any beauty pageants here,” said Lara Manchik,
founder, Medelita LLC. “But we’ve come to learn that,
due to the high quality fabrics and finishing we use, our lab
coats and scrubs photograph very well, both for still pictures
and video.”
Enhancing
the natural beauty of its wearer both on and off camera, the Medelita
lab coat is made from 100 percent brushed cotton with a matte
finish that eliminates glare and unwanted reflection that is characteristic
of synthetic fibers. Medelita scrubs, constructed from high quality
fibers (85 percent virgin polyester and 15 percent cotton), also
reduce shine and photograph well. Both have carbon brushed finishes
that distribute light evenly to prevent reflection and produce
more flattering photographs.
The
Medelita lab coat has a supporting role in the CBS Television
series “The Doctors,” as part of the wardrobe ensemble
for Dr. Lisa Masterson. The show’s costumer chose the Medelita
lab coat over mass produced unisex lab coats often masquerading
as “designer” lab coats. The Medelita lab coat maintains
a polished, professional appearance, slimming effect and flawless
performance under the scrutiny of television sets, high definition
cameras and the glare of studio lighting, which can bounce off
the fabric, creating an undesired shine on one’s face.
Made
from high-denier, 100-percent brushed cotton, Medelita lab coats
are designed specifically for women with a focus on fit and function.
The tailored lab coats have a feminine shape with rounded lapels,
a hidden inside pocket, traditional side slits, and French finish
inside seams. The fluid-resistant Medelita lab coats are available
in sizes 0 to 16, with optional custom embroidery.
In
addition to high quality lab coats, Medelita provides a line of
performance women’s healthcare apparel, including clinician
scrubs and nursing scrubs, which are available for purchase at
www.medelita.com.
About Medelita
Medelita has one purpose: to reinvent the way women of all healthcare
professions present themselves at work by offering the highest
quality, best fitting, and most comfortable medical apparel available,
including lab coats , womens lab coats, womens
scrubs and medical
scrubs. Medelitacaters to professional women who want their
uniforms to embody the poise and confidence already displayed
from within. For more information, visit our website at http://www.medelita.com
or call (877) 987-7979.
# # #
Contact Details: Joe Francisco
Medelita LLC
joe@medelita.com
(877) 987-7979
2022
